Lake of the Ozarks CVB
Area Marketing Program
An innovative cooperative marketing initiative designed to maximize promotional impact and drive tourism to the Lake of the Ozarks region.
Leverage collective resources to secure matching funds for the Missouri Division of Tourism's Cooperative Marketing Program, turning $280K into a total marketing budget of $560K to promote Lake of the Ozarks.
Why Partner with CVBAMP?
- GENERATE EXCITEMENT & DEMAND for Lake of the Ozarks, Missouri.
- INCREASE WEBSITE TRAFFIC to Funlake.com and your business.
- MORE BOOKINGS & REVENUE for your business.
- EFFICIENT, SCALABLE MARKETING reaching the right audience at the right time.
How CVBAMP Works?
- CUSTOMIZED INVESTMENT: We will meet to discuss your budget and available media options.
- FLEXIBLE ADVERTISING OPTIONS: Your budget determines the best-fit advertising strategy for your business.
- EXCLUSIVE CVB BENEFITS: As a CVBAMP Partner, you'll receive additional perks only available through this program.
Cooperative Advertising Options
(These options are cost shared with the CVB)
- DISPLAY ADS: Traditional banner/branded advertising with placement in the Google Ad Network.
- NATIVE ADS: Advertising that blends the user experience with the platform's organic content.
- BILLBOARDS: Versatile digital billboard advertising with placement in high visibility metro areas.
Non-Cooperative Advertising Options
(These options are funded individually by the CVB Member)
- SEARCH ENGINE MARKETING (SEM): Keyword optimization designed to bring strong Google search results.
- SPONSORED SOCIAL MEDIA ADS: Paid placement on both Facebook and Instagram platforms.
- SPOTIFY AUDIO ADS: Radio-style ads placed on one of the most popular audio streaming platforms.
- GEO-FENCING CAMPAIGNS: Mobile ads delivered to users based on selected locations and/or events.
Exclusive Partner Perks
In addition to the direct advertising benefits, CVBAMP Partners receive added exposure and recognition available through the CVB.
- SOCIAL MEDIA PROMOTION: Featured posts on the CVB's Facebook channels. (Frequency based on partnership level)
- RECOGNITION AT THE CVB ANNUAL DINNER: Exposure to the 300 business and community leaders.
- FEATURED IN CVB NEWSLETTERS: Logo & website link in the CVB Member Monthly Newsletter and The Funlake WAVE (visitor newsletter).
- ONLINE VISIBILITY: Dedicated CVBAMP landing page on Funlake.com, featuring all partners' logos & links.
- FEATURES IN FUNLAKE.COM BLOGS & STORIES: Additional storytelling opportunities to showcase your business.
Why Partner with the CVB?
When we work together, we grow together. CVBAMP is a powerful, cost-effective way to extend your business's reach and ensure continued momentum for our destination, Central Missouri's Lake of the Ozarks.
Join us in making a bigger impact. Let's promote The Lake, amplify our message, and drive more visitors together.
Contact us today to discuss partnership opportunities!
